From Joza to the World: Andiswa Stofu Brings Local Craftsmanship to the Enchanting Nights Market
Tuesday, 22nd October 2024
Makhanda's Enchanting Nights Market and Play Day is fast approaching, and all eyes are on one of the event’s most inspiring vendors, Andiswa Brenda Stofu. As the creative mind behind Enhanced Aloes, Andiswa is making waves not only for her natural, handmade products but also for the deep connection she has to her roots in Joza, a vibrant township within Makhanda. Her journey from a small workshop in Joza to creating products with global appeal is a true reflection of the entrepreneurial spirit blossoming in the community.
Born and Made in Joza: Andiswa’s Journey
Andiswa’s story is one of pride in her heritage and a dedication to her craft. Raised in Joza, she grew up surrounded by the resilience and creativity of the local community. In 2015, she attended a soap-making workshop at the Assumption Development Center (ADC), and that experience would change the course of her life. Inspired by the process and eager to make it her own, she saw an opportunity to incorporate locally sourced Aloe ferox into her products. “I wanted to create something that not only reflected the rich natural resources of our region but also represented Joza,” Andiswa shares. “Aloe ferox has so many therapeutic benefits, and I knew it could be the foundation for something special.”
Her brand, Enhanced Aloes, was born, featuring aloe-infused products like lip balm, sugar scrubs, bath salts, and turmeric soaps. All of her products are handmade in Joza, reflecting the community's values of sustainability and creativity. In 2017, she expanded her offerings to include beaded and upcycled items, creating products that are not only beautiful but also eco-friendly. Each piece carries with it the spirit of Joza and showcases Andiswa’s commitment to sustainable craftsmanship.
Bringing Joza to the World
What makes Andiswa’s work particularly special is that it’s not just for local markets — it has the potential to reach far beyond the borders of Makhanda. She envisions her products traveling across South Africa and beyond, carrying a piece of Joza’s story with them. “It’s incredible to think that something I made here in Joza can find its way to homes across the world,” she says. “It’s like sharing a piece of who we are, our creativity, our heritage.” Andiswa’s journey reflects the power of local entrepreneurship and the importance of supporting small businesses. Her products are more than just items to be bought — they are a testament to the skill, resourcefulness, and pride that comes from her community.
Showcasing Joza’s Creativity at the Enchanting Nights Market
The Enchanting Nights Market and Play Day provides Andiswa and other local vendors with an opportunity to shine. For Andiswa, it’s a chance to showcase the best of what Joza has to offer and invite others to experience the creativity and passion of her hometown. “This market is a platform for all of us to show that, even from a small place like Joza, we can create things that are meaningful, valuable, and beautiful,” she explains.
Her product line is just one of many examples of how Joza’s entrepreneurial spirit is thriving. Andiswa is proud to be part of a generation of makers who are redefining what it means to create in Makhanda and is hopeful that her story will inspire others from her community to pursue their own creative paths.
Other Local Vendors to Explore
Alongside Andiswa, several other talented local entrepreneurs will be present at the event, each bringing their own unique touch to the market:
- Ashanti Satsha of Amber Jewels, showcasing stunning handmade jewelry from recycled materials, helping to fund her journey to an international award in Sri Lanka.
- Nomalungelo Amanda Tshunungwa, who discovered her passion for jewelry-making and crafts during a period of unemployment and has since turned it into a thriving business.
- Malwande Bebeza, the creator of Granny's Ginger Beer, whose entrepreneurial journey began during the lockdown and continues to be fueled by the sense of community at local markets.
- Andisa Kepe from Aizzo Kitchen, offering delicious fast food alongside handmade bucket hats and beanies.
- Maria Nel, known for her delicious baked goods, bags, and pillowcases, sharing her love for baking and crafting with the local market.
The market will also feature Ashleigh of Ashtree, a talented artist who will offer face painting, balloon animals, and other creative activities for both kids and adults.
A Bright Future for Joza’s Entrepreneurs
The Enchanting Nights Market and Play Day is more than just an event; it’s a celebration of Makhanda’s creativity, with Joza at the heart of it. Andiswa’s vision for Enhanced Aloes — from crafting in Joza to selling across the world — serves as an inspiration for aspiring entrepreneurs and a reminder that great things can come from even the smallest places.Be sure to stop by Andiswa Stofu’s stall at the market and discover the beauty, quality, and heart of Joza’s craftsmanship.
