Exploring Township and Rural Tourism: A Growing Force in South Africas Tourism Landscape
Wednesday, 14th May 2025
In a compelling live broadcast on CNBC Africa, presenter Zanele Morrison led a discussion centered on township and rural tourism in South Africa. The dialogue featured key industry players, including representatives from South African Tourism (SAT), provincial economic development agencies, and tourism entrepreneurs. The focus was on how authentic experiences rooted in local culture are shaping the future of South African tourism.
Creating Value Through Cultural Immersion
A representative from SA Tourism emphasised the power of community-based tourism, particularly through homestays. These experiences offer travellers the chance to “live like locals”—eating traditional foods, engaging with local communities, and supporting micro-enterprises. “Sustainability is about leaving the community better than you found it,” they noted, underscoring the importance of ethical tourism that uplifts rather than disrupts.
Zanele posed a pressing question: How do we help local communities deal with tourism-related challenges while preserving authenticity? The answer lies in striking a delicate balance between cultural integrity and commercial viability.
Emerging Markets and Municipal Support
Shawn Modise, Acting CEO of the Northern Cape Economic Development Agency, highlighted that township and rural experiences are rapidly emerging as valuable markets. “A project like sustainable energy doesn’t just help the environment—it enhances what the municipality is able to do for its people,” he said. This synergy between infrastructure development and tourism can amplify the reach and impact of both sectors.
Local Experiences That Tell Stories
Carol, who owns a homestay in a rural village, shared tips on how travellers can deepen their experience: “Start by greeting people in the local language, eat traditional dishes, and explore historical touchpoints such as what is relevant to my business: Bafokeng people’s mining heritage in Kimberley.”
Thato Mothopeng added that cultural tourism ranks as the second most popular reason international visitors come to South Africa. “With nine provinces offering rich and diverse cultural experiences, we are sitting on a diamond,” he said. From tasting home-brewed umqombothi to exploring village histories, there is a wealth of stories waiting to be shared.
Vibrant Routes and Experiences
In Soweto, iconic sites like Vilakazi Street and the Bokjng Route are gaining traction. These tourism corridors combine restaurants, heritage sites, and guided tours, offering visitors a curated yet immersive view into township life.
The Role of Arts and Culture
Thato also raised the issue of arts and culture not receiving enough support, despite strong interest. “There are so many crafts and creative products that aren't reaching their potential. Cape Town is leading the way with art tours that are now in high demand,” he said. There is strong potential to grow this sector further, especially with more support and collaboration from tourism bodies.
Empowering the Sector Through Collaboration
Carol also stressed the need for better training and development in hospitality. “There’s a real shortage of skilled professionals in this sector,” she said. She encouraged tourism entrepreneurs to get graded by the Tourism Grading Council and listed on online tour operator platforms, with support from agencies like SAT and SEDA.
Building a Global Brand
SA Tourism reaffirmed its commitment to positioning South Africa and the continent as premier cultural destinations. Their current global brand campaign—“South Africa and Africa Awaits. Come Experience Your Joy”—aims to reintroduce the richness of African heritage to the world.
The recent Tourism Indaba was a promising sign, drawing 200 exhibitions, 9,000 buyers, and 24 high-level meetings. Such platforms are critical for networking, investment, and elevating South Africa’s tourism profile.
