Local Tourism in the Spotlight
Wednesday, 18th November 2020
"It has been a scary time for people that derive their income from the sector." Makana Director Sue Waugh said about the local tourism sector and Covid-19 pandemic. She was talking to Radio Presenter Shanti Khosa on a recent Rhodes Music Radio’s Business Buzz show.
Despite the changes caused by the Covid-19 pandemic, Waugh said there was still plenty of fun to be had. In fact, seeking out fun activities in the Makana region may be even more important now to help everyone cope with life's challenges.
Waugh said the pandemic had affected many aspects of local tourism such as important events from the 200th Anniversary of the arrival of the 1820 Settlers to the National Arts Festival that could not operate live this year. Makana's accommodation establishments also took a knock from this Covid-19 induced economic loss. “We are actively keeping our members motivated with webinars and other business growth opportunities offered by networks such as the Eastern Cape Provincial Tourism Agency and Nelson Mandela Business Chamber to get them through this time,” she added.
The way forward? Waugh said: "We do hope we can have a better next year."
"Everyone is adopting a wait and see approach," she said adding that this was done as a means to be responsible and adhering to the lockdown guidelines set by Government. Waugh urged the public to remain cautious, echoing the sentiments of Health Minister Zweli Mkhize who emphasised at a recent press briefing in the Nelson Mandela Bay Metro that behavioural change was the most effective solution to contain the spread of the virus. Waugh appealed to everyone to adhere to Covid-19 protocols by avoiding large gatherings, wearing masks that covers the nose and mouth and following social distancing measures.
Waugh mentioned that the pandemic provided an opportunity to explore the outdoors in Makana such as taking hikes that boast 'Instagrammable' views. Other than the benefit of allowing plenty of space between you and others to limit the spread of the Covid-19 virus, outdoor activities offer an emotional boost that can help you feel less tense, stressed, angry or depressed.
Once you hit the hiking trails, you can look forward to amazing views and capture them forever on camera. You can show off those beautiful shots through the #IAMMakana Photo and Film Competition. Two winners will walk away with an awesome Safari getaway for two and online editing tutorials to get your visuals picture perfect. Enter now: bit.ly/3f3FiLF
Learn more about #IAmMakana: bit.ly/34Zk3Y3
What’s coming up next year? 'We are Makana: Your adventure starts with us!' A post Covid-19 Makana Tourism campaign geared to give everyone the opportunity to see, taste, touch, hear and feel the real Makana region in a number of ways. The campaign kicks off in February with a two day Golf Challenge in partnership with Sunshine Coast Tourism. Businesses, if you want to take your brand awareness up a notch, now is the time to partner with us in this epic Golf Challenge. You can contact Makana Tourism at firstname.lastname@example.org.
The Business Buzz is a Rhodes Music Radio show geared to educate its listeners on business and money matters. Rhodes Music Radio is a campus based community radio station located in the heart of Rhodes University. It was founded in 1981 and was the first campus based station to be licensed to broadcast legally. The broadcast area is in Makhanda and 50km radius outside of the city with live stream available worldwide. Catch the Business Buzz show on RMR 89.7FM or listen to the live steam on: http://www.rhodesmusicradio.co.za/